KHUSHI SHAH
TikTok Shop Affiliate & Creator Marketing

I scale creator programs into measurable revenue.

Scaled and ran the TikTok Shop affiliate program for a US D2C brand - working with 500+ creators and driving $2M+ in creator-led revenue.

Explore the work ↓work.khushishah@gmail.com
$2M+Creator-driven revenue500+Creators worked with71.2MTop video · Views$227KTop creator · Revenue89.8%Outreach open rate
Brands

Brands I’ve worked with.

Creator and affiliate programs across wellness, beauty and healthcare.

The program

Built to scale.
Run with care.

Owned the TikTok Shop affiliate channel end-to-end for 18 months across creator discovery, onboarding, operations, performance and relationships.

US D2C · Health, Beauty & Personal Care12+ consecutive months meeting or beating GMV targets.
100-130 sample requests processed daily with tiered growth plans.
3,500-video affiliate event drove $200K in revenue.
Creator discovery, vetting, briefing and long-term management.
Live GMV, ROI, ROAS, conversion and forecasting dashboards.
Multi-touch re-engagement on WhatsApp and iMessage.
TikTok Shop, Modash, Euka, Kalo, Claude, Apify and Discord.
Revenue proof

Creators driving six figures.

The #1 creator was sourced, vetted and managed by me. Top seven program creators each generated more than $118K.

#1 creator · $227.1K revenue63.3M views · 663K likes
Outreach engine

High-volume outreach.
Human response.

A three-touch creator re-engagement sequence delivered an 89.8% first-touch open rate and 19.7% reply rate.

Creator outreach campaign dashboardView full size ↗
315 sent · 89.8% opened19.7% replied · under 1% bounceView Full Size ↗
Agent and segment reply-rate comparison with Khushi visible and other agent names obscuredView full size ↗
Up to 50.0% reply rateKhushi-led creator segments · 75K+ and under 30KView Full Size ↗
Performance proof

Work that earned attention.

Views, likes, comments, shares and saves from high-performing TikTok Shop creator content. Each result is shown beside the screenshot that backs it up.

Testimonials

Trusted by the people
I worked beside.

Appreciation from business leadership, teammates and creators.

Let's build the next growth story.

I love building creator programs where strong relationships and sharp operations turn into measurable growth. If that is what your team needs, I would love to talk.

Also open to 1:1 consultations for brands building their TikTok Shop affiliate program.

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